Everyday Froday was created by Sade and Steph, who were all about embracing THE CULTURE. Back in 2018 they had a burning desire to create something that celebrated their community & wanted to say it loud and with their chest! Low and behold Everyday Froday was born.
Being unashamedly Black they naturally want to empower others and hope their designs in a small way invoke some meaning to the wearer. Whether it's pride, acceptance or even just to make you smile.